Apple iBeacon Certified Products Hit the Market

Estimote And Other Devices Now Carry the iBeacon Logo

Estimote beacons are now iBeacons. Gimbal beacons have been for a while. Companies like Appflare are also carrying the iBeacon logo.

Apple is now allowing device makers to affix the iBeacon brand to their Bleutooth LE enabled beacons. Qualcomm offers the following footnote (which may be preferred language by Apple, but which we haven’t yet seen on other sites):

“Use of the iBeacon logo means that a Licensed Product has been designed and certified by the manufacturer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this product with iPod, iPhone, or iPad may affect wireless performance.”

While news about Apple quietly launching its iBeacon certification program was relatively new, reports are that some manufacturers had access to the specification months ago and were prepped for rapid approval from Cupertino. Because the program wasn’t widely publicized, some manufacturers may have had a jump on their competition.

But we’re fairly quickly seeing device makers affix the iBeacon logo to their web sites.

Estimote today added the iBeacon logo to its home page (seen in the image above) – something which didn’t appear yesterday, according to the WayBack Machine.

It’s The Manufacturer Who Certifies Compliance

What’s interesting about the footnote above (which appears on the Gimbal site) is the phrasing around responsibility: namely that it’s the manufacturer who is certifying compliance with Apple standards rather than the other way around.

Regardless, the move to more actively promote beacons as being iBeacon compatible will go a long way to ensuring buyers that the devices have been designed to Apple specifications, although learning that this compliance isn’t all it takes for a high performance solution will have its own learning curve.

Share Your Thoughts

Join our weekly e-mail list for more on iBeacons. Check out our BEEKn Google page, join the conversation on Twitter, or connect with me on LinkedIn.

And let us know what you think – will the iBeacon logo mean much to retailers or others buying Bluetooth LE devices? Or is it a “nice to have”?

4 thoughts on “Apple iBeacon Certified Products Hit the Market

  1. It probably would not be a big purchasing factor for me. I always look for the availability of an iOS SDK, which already says much.


  2. The difficult bit is the “Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards.” which means the iBeacon logo doesn’t imply FCC/CE/Japan/etc compliance.

    Even Estimote is not yet FCC/CE certified. There’s also manufacturers claiming to be but really aren’t.

    Regulatory compliance is important as fines on sale of electronic devices that haven’t been tested to comply with the rules of each country – other than experimental scenarios – can be very high.


  3. Thanks Doug. While not mentioned in your article, the PassKit’s GemTot iBeacons are Apple Licensed (and were from the moment they were launched, as PassKit waited until Apple confirmed their requirements) and they are FCC/CE compliant. There are a number of companies out there that are selling iBeacons that are not compliant with Apple’s specification, even though claimed, and they have confirmed that they will be reviewing all manufacturers claims. One reason for failure to meet the requirements is a (far) lower frequency of transmission. We suspect some hardware providers have done this to extend battery life, however they will need to change soon to meet iBeacon specification

    You can find out more at PassKit iBeacon Information. Hope this helps.


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